The entity is being established with a proposed authorised share capital of one crore rupees and a proposed paid-up share capital of ₹10 lakh.
“Blinkit Foods, once incorporated, will be a wholly owned subsidiary of the Company and a related party. Furthermore, the company is professionally managed, with no promoter/promoter group,” the company said in a stock exchange disclosure.
The incorporation of Blinkit Foods comes as the company scales its 10-minute food delivery service, Bistro, under Blinkit. Bistro currently operates 38 kitchens across Delhi-NCR and Bangalore.
In the company’s Q1FY26 shareholder letter, Eternal’s founder and CEO noted that early data from Bistro is encouraging, with the kitchens generating incremental demand without cannibalising Zomato’s business.
He added that through Bistro, the company is tapping into customers seeking high-quality, low-cost meals, as well as those looking for snack-style food delivered within 10 minutes.
“While customer traction is fairly strong, we need to work on identifying ways to make this business profitable. We will therefore continue to make calibrated investments towards building a scalable and sustainable business, and will keep you informed as more updates become available,” the CEO wrote.
Blinkit Foods’ launch coincides with rising demand for 10-minute food delivery, with rival Swiggy also expanding its service Bolt.
Zomato, by contrast, announced in its previous quarter earnings that it is shutting down its 15-minute food delivery service Quick and the home meals offering Everyday, citing a lack of a clear path to profitability for Quick without compromising customer experience.
Meanwhile, Swiggy reported after its Q4FY25 results that 12% of all food delivery orders on its platform came from Bolt, and the service is driving a 4–6% increase in monthly retention among new users.
In January 2025, Swiggy launched Snacc, a dedicated 10-minute food delivery app, initially in Bengaluru. By April, the app had been scaled to Noida and Gurugram.
On the other hand, Zepto Café has reportedly slowed its expansion due to supply chain and manpower constraints, with reports suggesting the closure of 44 cafés in northern India.
Nevertheless, the company maintains its commitment to Zepto Café, with reports in the Economic Times citing a 700% year-on-year volume growth and annual net sales exceeding ₹1,000 crore.
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