The Authority observed that the Institute deliberately concealed important information in its advertisements, namely, the specific courses opted for by the successful candidates.
The Institute had published the following claims on its official website, along with the names and photographs of successful candidates of UPSC CSE 2023, soon after the declaration of the results on April 16, 2024. It entailed claims such as, “Over 645 Selections Out of 1016 Vacancies in UPSC CSE 2023 From Vajirao & Reddy Institute”; “6 in Top 10 AIR”; “35 in Top 50 AIR”; and “64 in Top 100 AIR.”
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The CCPA noted that the Institute published the above claims while simultaneously advertising various courses offered by it on its official website, namely: GS/Complete Course/Foundation Course, Pre-Foundation Course, Weekend Course, Optional Subject Course, and GS Pre-cum-Mains Course.
The order mentioned that these representations created a misleading impression among consumers that all the successful candidates had enrolled in these regular courses advertised by the Institute.
While the order noted that what constitutes “important information” in an advertisement varies on a case-to-case basis and must be assessed from the perspective of a consumer, in this case it observed that the specific course opted for by a successful candidate was material information for a consumer, i.e., UPSC aspirant. The applied reasoning indicated that the information directly influenced the perception of prospective aspirants regarding the efficacy, scope, and quality of the services offered by the Institute.
The CCPA noted that non-disclosure of such information creates a misleading impression that the successful candidates were trained by the Institute across all stages of the examination, including Preliminary, Mains, and Interview stages, which may not be factually correct. The omission of such material information amounts to concealment and violates consumer rights under Section 2(9) of the Consumer Protection Act, 2019.
During the proceedings, the CCPA examined the enrolment forms of the successful candidates submitted by the Institute. It was found that 431 enrolment forms did not specify or mention the course(s) for which the students had enrolled.
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Further, these enrolment forms did not indicate the date on which they were filled. The CCPA raised these discrepancies with the Institute, for which the order noted that no satisfactory explanation was provided. The Institute also failed to produce corroborative documentary evidence, such as fee receipts or other relevant records, to substantiate its claims.
With respect to the remaining enrolment forms where course names were mentioned, it was observed that many of them reflected only “Interview Guidance Programme” or “Mock Interview”.
Therefore, as per the data submitted by the Institute itself, these candidates had enrolled only for the Interview Guidance Programme, which is conducted after the Preliminary and Mains stages of the UPSC Civil Services Examination. This indicated that such candidates had already cleared the Preliminary and Mains stages independently and had approached the Institute solely for mock interviews or interview guidance at the final stage.
Earlier proceedings against the Institute
The CCPA further noted that Vajirao & Reddy Institute had earlier been proceeded against for publishing misleading advertisements in relation to UPSC CSE 2022 results and a penalty of ₹7 lakh was imposed on them. The order had noted that despite prior regulatory intervention and caution, the Institute continued to make similar claims in its subsequent advertisements, demonstrating a lack of due diligence and regulatory compliance.
In view of the recurring nature of the violation, the case was treated as a subsequent contravention, warranting the imposition of a higher penalty in the interest of consumer protection.
The Authority informed that approximately 11 lakh candidates apply for the UPSC CSE every year, highlighting the vast target audience potentially influenced by such advertisements, as consumers invest substantial time, effort, and financial resources in preparing for competitive examinations.
The CCPA said that such deliberate concealment in advertisements misleads students and parents by creating false expectations on outcomes and the effectiveness of coaching services.
So far, the CCPA has issued 57 notices to various coaching institutes for misleading advertisements and unfair trade practices. Penalties amounting to over ₹1.24 crores have been imposed on 29 coaching institutes, along with directions to discontinue such misleading claims.
