According to Ventura, gold prices have surged over 200% since Akshaya Tritiya 2015. Back then, gold was priced at around ₹26,936 per 10 grams for 24Kt purity.
Today, ahead of Akshaya Tritiya 2025, the yellow metal is trading between ₹94,000 and ₹95,000 per 10 grams.
How gold has performed over the years?
Gold has consistently delivered strong returns around Akshaya Tritiya:
| Year | 24Kt Gold Price (₹/10g) | Annual Return (%) |
| 2015 | 26,936 | -11% |
| 2016 | 29,805 | 11% |
| 2017 | 28,873 | -3% |
| 2018 | 31,534 | 9% |
| 2019 | 31,729 | 1% |
| 2020 | 46,527 | 47% |
| 2021 | 47,676 | 2% |
| 2022 | 50,808 | 7% |
| 2023 | 59,845 | 18% |
| 2024 | 73,240 | 22% |
| 2025 | 95,900 (Current) | 31% (YoY) |
(Source: Ventura)
In the last one year alone, gold has given over 30% return, with prices jumping from ₹73,240 per 10 grams to nearly ₹96,000 per 10 grams.
Why Akshaya Tritiya matters?
Akshaya Tritiya is considered an extremely auspicious day for making new beginnings, financial investments, and buying gold.
Culturally, gold buying is tied closely to this festival, especially in South India, which contributes 40% of India’s gold demand during this period, followed by the West (25%), East (20%), and North (10%).
The Tithi this year begins on April 29 at 5:31 PM and ends on April 30 at 2:12 PM. The Puja Muhurat is on April 30 from 5:40 AM to 12:18 PM.
Should you still buy gold?
Gold prices are at record highs, and Ventura expects that while sales volume may fall by 10–20% this year, revenues will likely remain stable thanks to higher ticket sizes.
Consumer behavior is shifting. With rising prices, families are now favoring lighter jewellery, studded pieces, or even preferring to gift cash instead of heavy gold ornaments during weddings.
Investment demand is rising too. More buyers are opting for gold bars, coins, and digital gold over jewelry. As Ventura notes, pure investment options like bars and coins have outperformed jewellery and ETFs in terms of returns.
“People certainly choose to invest in gold for appreciation, flexibility, liquidity, and quality,” Ventura said.
Tip: For those looking at gold as an investment, buying gold coins, sovereign gold bonds, or gold ETFs might offer better value than jewellery, which involves making charges and wastage.
What lies ahead for gold prices?
Gold’s future looks bright but volatile. Ventura forecasts that if geopolitical tensions rise or global economic conditions worsen, gold prices could rally to ₹1,01,000–₹1,04,000 per 10 grams by next Akshaya Tritiya (April 19, 2026).
On the flip side, if the US economy strengthens or Fed rate cuts get delayed, gold could correct and fall back to ₹87,000–₹90,000 per 10 grams levels.
Till December 2025, Ventura expects gold to oscillate between ₹86,000 and ₹96,000 per 10 grams.
Consumer sentiment this year
High prices have made consumers cautious. Families are opting for lightweight designs and monthly installment plans offered by jewellers. Many are exchanging old jewellery for new designs to minimise costs.
