GoPro will cut 23% of its global staff, about 145 jobs, in a 2026 restructuring costing up to $15 million, as it battles losses and rising competition
2 Min Read
GoPro CEO and founder Nicholas Woodman had earlier cited “macroeconomic pressures,” including supply chain disruptions, rising memory prices, and tariffs, as key challenges impacting the company’s performance, reported India Today.Third round of layoffsThe American camera maker had earlier predicted that it would return to profitability by the end of the 2025 financial year. The company, however, reported a loss of $9.1 million in the fourth quarter due to declining revenue and an increase in competition from rivals DJI and Insta360.This marks the third round of job cuts for GoPro in recent years. In 2024, the company had already reduced its workforce by about 4% in the first quarter and a further 25% in the third quarter.With this move, GoPro joins a growing list of global tech companies downsizing operations. Companies such as Oracle, Amazon, Meta, Atlassian, Block, and Microsoft have also announced significant layoffs.GoPro is expanding its portfolioMeanwhile, GoPro is attempting to revive growth by expanding its product portfolio. The company is investing in AI-driven offerings and developing a new image processor, GP3. It also plans to unveil new cameras powered by this processor at the NAB tradeshow later this year.
