The platform, powered by Infosys Topaz, integrates artificial intelligence, data analytics and digital content to provide features such as AI-generated commentary, interactive tools, and live race insights.
In a press release titled, “Infosys and Formula E Launch AI-Powered Race Centre, Taking Fan Experience to Pole Position”, the company said that the partnership marks an expansion of Infosys’ role as Formula E’s Official Digital Innovation Partner into more immersive fan engagement.
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The Race Centre brings together multiple features, including a generative AI commentary engine, podium prediction tools, fan voting for ‘Driver of the Race’, PIT BOOST tracking, and a driver event tracker that highlights key race moments such as overtakes and strategy deployment.
Jeff Dodds, CEO of Formula E, said, “With Infosys, we’re elevating how fans experience every lap with clearer insights, more interactive moments, and greater accessibility to the stories unfolding on and off the track.”
“The Race Centre… helps fans feel closer to the race,” he added.
It also uses AI agents to process over 1.5 million data points per race, enabling real-time updates on race positions, car movements, and other key metrics through a unified digital interface.
Sumit Virmani, Global Chief Marketing Officer at Infosys, said the initiative demonstrates how AI can transform sports engagement. “We are redefining the race-day experience with real-time, responsible AI insights… enabling richer interactions that extend beyond the broadcast window,” he said.
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The platform is designed to support fans across the entire race lifecycle, from practice and qualifying sessions to race day, while also enhancing engagement during the off-season through interactive and explanatory content.
The development aligns with Formula E’s strategy to attract younger, digitally native audiences and strengthen global fan engagement, while also showcasing Infosys’ AI-led digital capabilities in large-scale, real-time environments.
Shares of Infosys closed 2.88% higher at ₹1,256 following the announcement on Friday. The stock has declined by over 16% in the last six months.
