As India enters the festive and wedding season, jewellery demand is expected to rise, driven by cultural traditions, investment considerations, and a growing preference for lightweight and design-forward pieces, experts say.
Reflecting this shift, Ankur Daga, Founder and CEO of Angara, highlighted the increasing popularity of lighter and mixed-metal jewellery.
“Price-conscious buyers are gravitating toward lightweight gold and silver jewellery, while lab-grown diamonds are gaining traction due to their affordability and design versatility,” he said.
Daga added that gold-heavy jewellery studded with select gemstones continues to appeal to consumers seeking long-term value.
Parag Shah, CEO of KISNA Diamond and Gold Jewellery, emphasised that wedding jewellery remains a key driver.
“Alongside investment-led purchases, there is an increasing demand for lightweight, design-forward pieces that appeal to younger buyers seeking everyday elegance with practical price points,” he noted.
MP Ahammad, Chairman of Malabar Group, observed similar trends.
“We have seen a visible rise in demand for lightweight and lifestyle-oriented jewellery, particularly among millennials and Gen Z. At the same time, traditional bridal sets remain strong, as new-age brides combine classic and contemporary pieces for wedding celebrations,” he said.
Global factors supporting gold demand
Experts agree that global economic and geopolitical uncertainties are reinforcing gold’s appeal.
Daga said, “Gold continues to serve as a reliable inflation hedge and a flight-to-safety asset. Consumers are drawn to it not only for celebrations but also for secure long-term investment.”
Shah added that India’s domestic market benefits from these global dynamics. “Even with challenges in exports, demand across cities is rising, reflecting both cultural importance and investment considerations.”
Retail strategies and market outlook
Retailers are expanding offerings to match evolving preferences, introducing collections that combine craftsmanship, versatility, and modern design.
Ahammad noted, “Segments opting for lower-carat pieces or 14K and 18K jewellery are growing, showing that consumers are balancing affordability with style.”
With wedding and festive demand showing resilience, jewellery sales are expected to remain strong this season, driven by both tradition and evolving consumer choices.
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(Edited by : Shoma Bhattacharjee)
